This assignment is an individual marketing report which requires you to produce a marketing plan on a Health Insurance Company/brand of your choice. The report must utilize the marketing planning process and recommend future strategic and tactical marketing plans for the company/brand for a medium term (at least 3 year) period in a geographical market of your choice.
7044EFA – Economics of Money and Banking
Financial system /Financial intermediation
The essay should aim to cover some of the following areas:
a. Explain the (main) functions of the financial system. Illustrate your points by giving examples of different types of financial institutions and their role in bringing deficit and surplus units together.
CRKC7001 – Organizational Behavior
Provide a complete assessment of the company you are currently working for using the assessment tools from this course, which should also have been discussed in your Interim Assessment paper (McKinsey 7-S framework, Balanced Scorecard, SWOT Analysis, PESTLE, etc.). If you were the CEO, what would you change and why? Please provide your recommendations for change, and “Before” and “After” Organizational charts showing the current management structure and how you propose to change it and why.
BSM845 – Organizational Behaviour
The aim of this module is to provide students with an in-depth understanding of relevant theories and models that are used to explain the ways in which humans behave in organizations and the formal and informal structures in place in organizations that impact those behaviors.
CBM552 – Strategic Management Tourism and Hospitality
To enable the student to appraise, design, implement and evaluate future orientated plans for interacting with competitive environments from the perspective of tourism and hospitality related organisations and destinations
MK7040 – Marketing in the Digital Age and CSR
This assessment requires you to develop a Marketing strategy in the Digital age for a company of your choice, and critically appreciate their existing CSR and Ethical practices, identifying areas for further improvement and recommend an update to its CSR and ethical practices.
MMN225373 – Creating Organizational Value
The purpose of this project is for you to demonstrate your advanced understanding of creating organizational value from a cross-functional perspective specifically through management of human resources and marketing.
Critical Analysis and Reflection
This is an INDIVIDUAL assignment, so you must not discuss your chosen topic and/or report with others. Be mindful of your files; this is a module covers professional codes of conduct and therefore there is an additional level required of you.
7007EFA – Credit Risk Management
The theoretical work will be assessed based on how the questions are addressed and how they are referenced using appropriate research articles. Regarding the practical component, there are not right or wrong answers for the estimations.
BSM260 – Personal Professional and Academic Skills
There is one assessment worth 100% of the overall grade for BSM260. The assessment has two parts of 50% weighting each. You must complete both parts to fulfil the requirements of the module.