Strategic Management in UNILEVER

– Comprehensiveness, depth, and relevance of analyses and discussion (40%)
– Extent to which concepts and theoretical frameworks are incorporated (30%)
– Inclusion and analysis of required company information (20%)
– Clarity and coherence of writing and correct adherence to the submission guidelines (10%)

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4BU006 – Learning for Business Success

Demonstrate an understanding of graduate skills, employability skills and the changing labour
market; what the key skills are, how they apply to graduates generally and more specifically, how
they apply to themselves (using a variety of diagnostic/self-audit tools) and what is needed in the
changing labour market

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