MG5590 Business Planning

Thetask is to, as a group, discuss and create each element of the business plan. Each group member will have a fixed role, based onone ofthe distinct elements of the business plan (Strategy, Marketing,Finance, HRM, Operationsand, if a group has six members, Key Issues and Future Development). The roles are not pre-assigned, the groupsneed to agree which individual will undertake which role.

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7016SMM – Marketing Strategy & Planning Control

This assignment is an individual marketing report which requires you to produce a marketing plan on a Health Insurance Company/brand of your choice. The report must utilize the marketing planning process and recommend future strategic and tactical marketing plans for the company/brand for a medium term (at least 3 year) period in a geographical market of your choice.

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