This assignment is based on research background, research gap, research problem and research aim concepts and your arguments should be related to business organization
Thetask is to, as a group, discuss and create each element of the business plan. Each group member will have a fixed role, based onone ofthe distinct elements of the business plan (Strategy, Marketing,Finance, HRM, Operationsand, if a group has six members, Key Issues and Future Development). The roles are not pre-assigned, the groupsneed to agree which individual will undertake which role.
This assignment is an individual marketing report which requires you to produce a marketing plan on a Health Insurance Company/brand of your choice. The report must utilize the marketing planning process and recommend future strategic and tactical marketing plans for the company/brand for a medium term (at least 3 year) period in a geographical market of your choice.