7016SMM – Marketing Strategy & Planning Control

This assignment is an individual marketing report which requires you to produce a marketing plan on a Health Insurance Company/brand of your choice. The report must utilize the marketing planning process and recommend future strategic and tactical marketing plans for the company/brand for a medium term (at least 3 year) period in a geographical market of your choice.

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MG 5561 – International Marketing

Main Objective of the assessment
The coursework is required to cover all learning outcomes, as it is 100% of the assessment.
• To demonstrate an understanding of International Marketing
• To show how an understanding of both the theory and practice of International Marketing
• To show a good understanding of the subject matter of the individual essay

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Business Marketing and Strategy

This assessment focusses on the first step in building a marketing plan. It asks you to research the market of the company you have chosen and identify segments or target markets that you can build on for your marketing plan for Assessment.
You will complete this assessment as an individual. For Assessment 3 you will form teams and select one of the businesses you have written on as individuals to develop a marketing plan building on the content you have developed for this assessment.

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