Word Count : 3000 words

Learning Outcomes :

On successful completion of the module the student should be able to: 

  1. Demonstrate a critical understanding of the characteristics of products and  services (CW1, CW2) 
  2. Critically evaluate the role of entrepreneurial thinking in marketing innovation in  response to a dynamic global marketplace (CW1, CW2) 
  3. Critically analyse the role of sourcing and distribution as well as associated  contemporary issues in a global marketing context (CW2) 
  4. Establish a responsible plan to implement and control the sourcing and  distribution of an innovation in a global context (CW2) 

This module will comprise the following activities: 

  • Lectures
  • Directed Learning

  • Tutorials

  • Independent Learning
  • Assessment
Assessment Criteria
In accordance with the University’s Digital Assessment Policy and Online Similarity Checking Policy all standard academic summative submissions of written  assessment, i.e. those that are primarily text-based, will be submitted through  similarity-checking software, such as Turnitin.

Assessment guidance  

CWK 1 Purpose of this Assessment 

The purpose of this assessment is for you to understand and demonstrate an  understanding of what product and services are, how to manage the innovation process and lastly pitch an innovation to potential funding opportunities and  customers.

Task Required 

In pairs or small teams, present and critically reflect on an original product or service  innovation that delivers clear, novel customer value in a dynamic global marketplace. 

Your presentation is made up of three parts:  

  1. Video, all students will participate, duration 1 minute 
  2. PPT Presentation, all students will present, duration 9 minutes 3. Facilitation of questions and answer session (Q&A), duration 5 minutes

CWK 2 Purpose of this Assessment 

The purpose of this assessment is for you to demonstrate your understanding of the  role of marketing logistics in realising the value proposition of a product or service.  This will look at both the sourcing as well as the distribution of your product in  consideration of the current global context and dynamics with a view to establishing  a responsible sourcing and logistics policy for your innovation. 

Task Required 

Individually, develop a responsible and effective global sourcing and logistics  portfolio to deliver customer value for your innovation concept presented in CW1. 

Referencing Style : Harvard

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