Business Marketing and Strategy

This assessment focusses on the first step in building a marketing plan. It asks you to research the market of the company you have chosen and identify segments or target markets that you can build on for your marketing plan for Assessment.
You will complete this assessment as an individual. For Assessment 3 you will form teams and select one of the businesses you have written on as individuals to develop a marketing plan building on the content you have developed for this assessment.

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