7015MHR – Strategy and International Business

The aim of this coursework is to conduct strategic analysis using appropriate tools/techniques for an international organisation of your choice. The analysis should evaluate the strategic position of the organisation and its current competitive strategy, identify current or potential challenges, and accordingly set directions for strategic development.

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MG 5561 – International Marketing

Main Objective of the assessment
The coursework is required to cover all learning outcomes, as it is 100% of the assessment.
• To demonstrate an understanding of International Marketing
• To show how an understanding of both the theory and practice of International Marketing
• To show a good understanding of the subject matter of the individual essay

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