Strategic Management in UNILEVER

– Comprehensiveness, depth, and relevance of analyses and discussion (40%)
– Extent to which concepts and theoretical frameworks are incorporated (30%)
– Inclusion and analysis of required company information (20%)
– Clarity and coherence of writing and correct adherence to the submission guidelines (10%)

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Strategic Management

 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting

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