Learning outcomes.
Upon successful completion of this module students will be able to:
Knowledge
1. The impact of globalization on strategic hospitality management.
2. Traditional and contemporary approaches to management in the hospitality industries.
Skills
3. Critically evaluate contemporary issues in hospitality management.
4. Communicate their ideas in written form.
Content Synopsis
International Hospitality Management will cover many aspects of the hospitality industries. The focus will be on contemporary issues and as such the exact content will vary from year to year. However, topics to be included are, the impacts of globalization, strategic hospitality
management, change management in the hospitality industries, international marketing and branding, global trend analysis, the impact of IT, food and the hospitality industries.