The aim of this module is to provide you with the key knowledge and understanding of the integrated
nature of business functions focusing specifically on marketing and operations. The module explores
in detail the strategic and tactical scope of Marketing and Operations management and the
relationships between them. As you will discover there is little point selling a product a business does
not have the capability to produce and distribute, similarly there is little profit in making a product
that customers do not need or want.
The purpose of this assessment is to enable you to explore this relationship between demand
generation and management and the impact on operations, production and supply chain management
to ensure you will fully understand the complexity of matching supply-side to demand-side
requirements to achieve strategic fit.
As part of the module this assessment brief will help you explore these issues within a small team
setting. You and your team will develop skills in managerial decision making and professional
presentation whilst also developing data analysis skills using spreadsheets. By working in a small
team, you will improve and enhance your ability to communicate and collaborate effectively with
others both within the context of an integrated business, but also within the context of your award of
‘MSc Management’, which ever pathway you have chosen. This approach aligns with the
programme philosophy that ensures that as a future manager you will be able to make effective
decisions that take account of the fast changing external and enterprise environments.
The assessment process incorporates a time-based assessment incorporating an integrated
presentation process within a team situation comprising of two presentations within a given business
context, as detailed below. All elements are weighed equally and equate to 100% of the module
PowerPoint slides with Detail notes underneath per slide, can be saved as PDF File for
submission. [Maximum 60 slides]
In the first part of this assessment, you will provide a comprehensive situational analysis linked to
the marketing management and operations management of the business context. Your presentation
slides should cover a detailed exploration and analysis of the internal and external environment using
appropriate theories, concepts, frameworks, tools and techniques taught on the module. The aim of
the analysis is to ensure that you answer the following key questions:
If you have any doubts about the extent to which you are allowed to collaborate with your
colleagues, or the conventions for acknowledging the sources you have used, you should first of all
consult module documentation and, if still unclear, your tutor.
Please note that assessing tutor(s) can change group and individual marks according to their
academic judgement, at their discretion, in line with published marking schemes and in accordance
with academic moderation processes and have the final say in all marks for all work.
Final written summative feedback will be provided in line with Faculty deadlines for providing
feedback (usually within 20 working days).
The submission should incorporate a significant reflective evaluation of your group and individual
roles as well as demonstrate, through a comprehensive action plan, how you can improve your team
and individual contribution in future team based tasks.
Working in a team is a key employability skill and as mentioned earlier, provides an opportunity to
develop your leadership, communication and collaboration skills. The resources section of the
module on Moodle provide key resources for you to help manage the team including:
(1) A team agreement form
(2) A meeting agenda and guidance on managing team meetings
(3) Guidance on giving feedback to team members about their work
(4) Managing team conflict
(5) Outline structure for team meeting minutes
(6) Role definition and links to online psychometric tests
If you have any queries or concerns about team work, please contact your module tutor. If team
conflicts cannot be resolved, please refer to your tutor for further advice – team conflicts are unlikely
to be resolved retrospectively after the submission of summative assessments.