Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this module.

By completing this assessment you will the following learning outcomes (LOs):

  • LO1: Critically reflect on key opportunities and challenges leaders face in leading complex
  • organisations through digital disruption
  • LO2: Understand how to sense changes, make informed decisions and adjust quickly in
  • highly disruptive times
  • LO3: Critically evaluate the significance of human factors and technologies to lead
  • transformation and create a digital-ready and innovative culture
  • LO4: Critically reflect on the mechanisms required to build teams and influence networks incomplex and interconnected digital organisations.

For this assignment you will create a “case for change” –a report that presentsa proposal for how to digitally transform a company of your choice.

The report has to include the following tasks:

Task 1 (LO1): The Case for Change (10 marks)

Present the organisationyou have chosenand explain what it does and in which marketsit operates.Afterwards, explain why this company is digitally transforming (e.g., emerging of e-commerce, Covid-19)Finally, present the objectives of its digital transformation.

Task 2 (LO2): Gaining Digital Business Agility (40marks)

By leveraging on the model developed by the Global Center for Digital Business Transformation(2018),advise your organisation on which initiatives and digital technologies can be used by your chosen company to gain Digital Business Agility.

Specifically, foreach component of the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast),you need to advice of at least of one initiative that can be implemented and one digital technology(e.g., Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality)that can be used.

Task 3 (LO3):Create a Digital Ready Culture(15marks)

By leveraging on the features of a digital-ready culture identified by Think with Google (2017), advise your chosen organisation on how a digital-ready culture can be instilled in order to support its digital transformation.

Specifically, for this task, you need to advise on how your organisation cancreate a digital-ready culture by:


2.Creatinga collaborative culture

3.Instillinga culture of innovation

4.Becoming a digital-champion

Your replies have to be critically justified with the support of academic literaturesand/or real case examples.

Task 4(LO4): Steer Collaboration(10marks)

Your company is going to create a new role within the organisation in order to break silos between teams and departments and incentive collaboration: The Chief Collaboration Officer (CCO).

With the support of academic literature and of real case samples build a job description for the CCO,describing role and responsibilities.

Afterwards, please provide advice on how the CCOcan increase collaboration across team members and departments within your organisation.

Task 5(LO1): Develop yourLeaders (15marks)

By using the Goleman’s leadership styles, advisewhich Goleman’s style leaders within your organisation need todevelop to support itsdigital transformation. Your arguments need tobe supported by academic literature.

Once you have identified the leadership style that will help your organisation to successfully digitally transform, advise your organisation on approaches and techniques that can be used to develop this leadership style in its leaders (e.g., Grow Model).


You must use the Harvard System.