Reading List
Essential Readings
Baaij, M. (2014)An Introduction to Management Consultancy, Sage, London.
Bryman, A., & Bell, E. (2015)Business Research Methods(4thedition). Oxford University Press, Oxford.
Recommended Readings
Chen, A.H., Peng, N., & Hackley, C. (2008)Evaluating service marketing in airline industry and its influence on student passengers’ purchasing behaviour using Taipei: London route as an example. Journal of Travel & Tourism Marketing, 25 (2), 149–160
Chen, A.H., Peng, N., & Hung, K.P. (2014)Developing a pet owners’ tourism constraints scale: The constraints to take dogs to tourism activities. International Journal of Tourism Research, 16 (4), 315–324.
Fisher, C. (2010)Researching and Writing a Dissertation: An Essential Guide for Business Students(3nd ed.). Harlow, Essex: FT Prentice Hall.
Gary, T. (2009)How to Do Your Research Project. A Guide for Students in Education and Applied Social Science. London, Sage.