Use of Digital Technology in the Food and Beverage Industry

The Report should be written concisely, in a formal business style, using 1.5 spacing and a font size of 12. You must use headings, paragraphs, and subsections as appropriate, and all work must be supported with research.

Learning Outcomes :

 LO1 Explore the food and beverage industry including different styles of food and beverage service outlets, rating systems, and current industry trends.
 LO3 Compare the ways that different food and beverage operations use technology to improve operational efficiency.
 LO4 Analyse customer motivations and behaviour and how food service outlets use this information to maximise business success.

The report is expected to include:

• Explore different types of businesses within the food and beverage industry, profiling a chosen business within each area of the industry.
• Explain different rating systems used for the food and beverage industry nationally and internationally.
• Discuss the current and future trends affecting the food and beverage businesses.
• Compare and contrast different operational and marketing technology for a range of different types of food and beverage businesses.
• Investigate the factors that influence the consumers’ decision on which food and beverage outlets they choose.
• Analyse strategies used in a range of food and beverage outlets to attract and build a loyal customer base.
• Analyse how current and future trends are affecting food and beverage businesses products and services to meet business objectives.
• Evaluate how digital technology enhances business performance for a range of different types of food and beverage businesses to meet business objectives.
• Evaluate the effectiveness of strategies used in a range of food and beverage outlets to attract and build a loyal customer base.
• Critically analyse how different types of food and beverage businesses have adapted to current and future trends to meet business objectives.
• Critically evaluate the impact of digital technology both on the operations of food and beverage businesses and the significant influence it has upon consumer buying behaviour.

Reference style: Harvard referencing system.