Objectives to cover:

  1. The individual written report requires students to provide a digital marketing plan containing a justified digital marketing and social media campaign for the brand addressed in assessment
  2. Refer to and link their findings of the current digital audit, and poster
    content from assessment 1, to guide and justify the proposed objectives, strategies, tactics, and action and control tasks of their intended digital marketing campaign.
  3. Task: Using the same brand and poster content from assessment 1, develop a digital marketing plan that explains and justifies, the marketing strategies and tactics that will be used to display and promote the poster content, and attract the target audience to specific online communication channels and platforms of the brand.

Reference: Harvard Referencing style