Word Count: 1500 words
Learning Outcomes (LOs) Assessed by this Assignment:
1. Critically examine how contemporary drivers of change affect strategic business decisions internationally
2. Critically appraise the key elements of the strategic management knowledge base and utilise a range of integral analytical and strategic tools to inform strategy solutions
3. Debate contemporary business issues relating to strategic management policy
The aim of this coursework is to critically analyse of the environment in which a particular international company operates, and to complete a critical appraisal of the strategic development of the selected company and come up with realistic recommendations for improvement. The analysis should be structured and presented in a format of Power Point slides. Five tasks are required in this presentation to meet the basic LOs, including:
Task 1: Select a particular international company and choose one of countries in which it operates for analysis. Describe the background of the company and its industry.
Task 2: Using relevant models/frameworks, critically examine how contemporary drivers affect your chosen company’s international strategic business decisions (e.g., Yip’s framework etc.).
Task 3: Analyse the macro environment of your chosen country as a market where the selected company operates, applying the relevant frameworks (e.g., PESTLE etc.), and explain and
discuss how the factor(s) might present an opportunity to the selected company or cause a threat to the company.
Task 4: Drawing on the output of Tasks 2 and 3. critically evaluate the attractiveness of the chosen country as a market (using e.g.. Porter’s Five Forces. Porter’s Diamond model), and then suggest a set of strategic recommendations to address the identified opportunities or threats
(using e.g., SWOT/TOWS etc.).
Task 5: Critically evaluate the suggested recommendations, discussing their advantages and disadvantages, with particular relevance for the chosen market and country.