For the purpose of International Entrepreneurship module assignment, students are required to develop a new international business idea (enterprise) individually. Such businesses idea is developed and submitted using PebblePad platform (online tools) which has been made available (embedded) with the module blackboard site. Students will be introduced to the PebblePad online tools and further guidelines and instructions will also be made available on the module bb site. The following ten headings/subheadings are components (of the assignment that you should populate (complete) based on your new business idea as stated/required in the assignment criteria. Students are permitted to add/amend some headings/subheadings as and when it is absolutely necessary, but this needs to be agreed with your tutor. Attending the pebblePad platform and assignment instruction session is mandatory to benefit from the expert advice and demonstration. Although it is assumed that your new business idea is based (HQ) in the UK as the context of this essay, you are free to make another assumption/suggestion with prior consultation with your tutor. The copy of your portfolio report, in words or pdf format should be submitted to the module blackboard Turntin submission point.
Introduction ● Briefly introduce (inform) the reader about the overview (snapshot) of your report. Scope for IE relevant theories: ● The relevance of IE within the contemporary context of IB ● The rationale of IE for innovation, economic and societal growth ● Please also include your details: Full Name, ID, Tutor’s name, etc.,
Business Idea ● Provide clear descriptions and specifications of your innovative and creative business idea (product/service) including what you consider are unique and internationally scalable. ● Video, audio and other creative innovative supporting materials about your product/service needed to be developed by yourself demonstrating its authenticity, your (founder’s) entrepreneurial
attributes and experience all of which are considered as the merits of your grade. ● Founder’s and potential business associate’s skills, experience, qualifications and assets relevant to the business idea. Scope for IE relevant theories: ● Entrepreneur’s personality traits, ● Business opportunities-discovery versus creation ● The role of founder’s background, education, passion and experience ● Early rapidly internationalising small firms
International target market and customer segments ● Present research informed findings and justifications about the selected international target market and identified customer segments for your business. ● You also need to provide the underpinning theoretical explanations and justifications for the selected international target market and customer segment(s). ● Please avoid random selections and decisions. ● You need to support your arguments and the development of your new business idea using conceptual frameworks such as, Value Proposition Canvas and Business Model Canvas. Scope for IE relevant theories: ● Value proposition Canvas ● Business Model Canvas ● Customer segmentation ● Global market trends, changes and opportunities (current and compelling data) ● Target market macro environment and industry analysis ●
Networks ● Here, you need to present identified networks including potential partners, collaborators and supporters who would enhance your business success internationally. You must also support your discussions with the relevant theoretical explanations and arguments.
Scope for IE relevant theories: ● The role of networking ● Means of networking (personal, social, organisational and professional media) ● Weak ties ● Strong ties ●
Risks ● You must demonstrate your knowledge and understanding of associated business risks and mechanisms of overcoming (minimising) them whilst operating in the international market. Such as; intellectual property (IP), country risks, etc., Scope for IE relevant theories: ● IP infringement ● Country risk, ● Political risk, ● Regulatory risk, ● Currency risk, ●
Source of Finance and business support ● Here, you need to present alternative sources of finance and available business support that you have to evidence with research informed data and examples. ● You are not alone! If you have a creative and innovative business idea that is internationally scalable, but you need to identify such provision of support and source of finance for your business. Scope for IE relevant theories: Equity vs Debt Finance
Route of internationalisation
Seed finance Angel finance Equity crowdfunding Venture capital Corporate venture capital Private equity IP/public offering
Start-up loan Overdraft Bank loan/bond Peer to peer lending Asset-based finance Leasing or hire purchase Export or trade finance Growth finance
● You need to present convincing arguments about the appropriate route of internationalisation that you have selected (considered) for your particular business (product/service) whilst making reference to and associated reasons with the particular business sector and industry such as; trends, challenges and opportunities. Scope for IE relevant theories: ● Theories of internationalisation ● Upsala models vs born global ● Market entry strategies (export, licensing, franchising, JV, etc.)
Conclusion ● Here you need to present (reiterate) the key summary of your report and provide appropriate recommendations relevant to your business.
Reference ● You must strictly adhere to the APA Referencing System
Appendix ● Here is where you could attach additional data, examples and evidence that would support your report. ● Materials attached here are not necessarily marked separately but would be considered as an integral part of your report that you would cite within the main body of your essay as supplementary documents. ● However, please use your reasonable judgment do not present excessive materials in this section.