Your assessment is a 2400 (+/- 10%) word individually written report assessing the attractiveness of a given industry and the distinctiveness
of a firm. The essay accounts for 40 % of the total mark.
1 When possible this unit use live case study. In the case no firm can be found, the tutor will provide a list of firms the students can work from
2 Collect information about the company and the industry in which the company evolves. Construct strategic tools that will lead to the
analysis performed in your individual report. This task is your research and is not graded. However without the research you will not be
able to successfully complete the individual task
3. The Individual Report (2400 words). This submission only will be graded.