Word Count : 3000 words
Assessment Brief
The International Office has no prior experience in this area; however, the university attracts many students from the following eight countries and you are required to select one of them as the focus of your report:
- Chile
- Ghana
- Japan
- Mexico
- New Zealand
- Portugal
- Singapore
- Switzerland
Based on the assignment specifications above, prepare the following two tasks:
- Task 1:
Your report should identify and appraise the most relevant political, economic, socio-cultural, technological, ecological and legal factors in your chosen country’s business environment (from the perspective of a UK Business School interested in the idea of establishing a satellite campus there).
(tasks continued)
- Task 2:
By synthesising and critically reflecting upon your evidence, you should also identify the most significant opportunities and threats facing your Business School if it decides to establish a satellite campus in that country.
Approach
- First things first…
- Select your country
- Think carefully about your choice:
- Familiarity with country
- Availability of information
- Different countries will have significantly different factors to focus on in the different areas of the business environment
- Possible to appraise the different dimensions of the business environment in particular countries using PESTEL:
- Political
- Economic / financial
- Sociocultural
- Technological
- Ecological
- Legal
- Different lectures and module topics consider different dimensions
- Think about what would matter most to FDI investors from the sector in question: how would they define suitability and attractiveness?
- Influence on the business environment:
- Appropriate metrics / indicators?
- Changes over time?
Structure
- Main Discussion:
- Present the most relevant elements of your analysis
- For task 1, some sections of PESTEL may yield far more relevant information than other sections; again, this will depend on your chosen country
- For task 2, consider how these elements might create opportunities and/or challenges for a satellite campus of a UK university
Reference
- Fully referenced with appropriate in-text citations
- Use RGU Harvard style to format citations and references – see library guide (http://libguides.rgu.ac.uk/rguharvard). Refer to textbooks and articles/academic papers rather than lecture notes