Word Count : 3000 words

Assessment Brief

The International Office has no prior experience in this area; however, the university attracts many students from the following eight countries and you are required to select one of them as the focus of your report:

  • Chile​
  • Ghana​
  • Japan​
  • Mexico
  • New Zealand
  • Portugal​
  • Singapore​
  • Switzerland

    Based on the assignment specifications above, prepare the following two tasks:​​

    • Task 1:

    Your report should identify and appraise the most relevant political, economic, socio-cultural, technological, ecological and legal factors in your chosen country’s business environment (from the perspective of a UK Business School interested in the idea of establishing a satellite campus there). 

    (tasks continued)

    • Task 2:

    By synthesising and critically reflecting upon your evidence, you should also identify the most significant opportunities and threats facing your Business School if it decides to establish a satellite campus in that country. 


    • First things first…
    • Select your country​​
    • Think carefully about your choice:
    • Familiarity with country
    • Availability of information
    • Different countries will have significantly different factors to focus on in the different areas of the business environment
    • Possible to appraise the different dimensions of the business environment in particular countries using PESTEL:
    • Political
    • Economic / financial
    • Sociocultural
    • Technological
    • Ecological
    • Legal
    • Different lectures and module topics consider different dimensions
    • Think about what would matter most to FDI investors from the sector in question: how would they define suitability and attractiveness?
    • Influence on the business environment:
    • Appropriate metrics / indicators?
    • Changes over time?



  • Main Discussion:
  • Present the most relevant elements of your analysis
  • For task 1, some sections of PESTEL may yield far more relevant information than other sections; again, this will depend on your chosen country
  • For task 2, consider how these elements might create opportunities and/or challenges for a satellite campus of a UK university



  • Fully referenced with appropriate in-text citations
  • Use RGU Harvard style to format citations and references – see library guide (http://libguides.rgu.ac.uk/rguharvard). Refer to textbooks and articles/academic papers rather than lecture notes