Main Objective of the assessment
The main objectives of this assessment are to develop: –
(1) A critical understanding of application of strategic management theories into business practices of firms
(2) Ability to evaluate the nature and complexity of strategicmanagement practices and examine strategic change issues in the strategy process.
(3) Critical skills with regards to the ability to appraise and synthesise thestrategic analysis of an organisation to craft appropriate strategic recommendations.
(4) Written communication skills in the form of written reports.
Guideline of your report’s content will be as follows:
(2)Part 1: Situational and Organisational assessment –2 page trifold brochure
(3)Part 2: Strategy evaluation (1500 words)-1500 words that evaluate the current strategy of the organisation based on what you know of their strengths, weaknesses, opportunities and threats, derived from your PART 1 analysis. From theANSOFF matrix for the organisations, evaluate the current growth strategy based on the generic strategies, SWOT.Offer relevant recommendations(the way forward /strategic options for the company)