Assessment-Managing Organisational Reputation

Krita Informatics Best Academic Writing Services
Krita Informatics Best Academic Writing Services

Assessment Method:
Element 1: Individual poster 25% – (+ paper of approx.1,000 words providing
analysis, reasoning and conclusions)
Deadline: Monday 18-Jan-21 no later than16:30 CET
Element 2: An individual project assignment for an international organisation 75%-
(3,000 words +/- 10%)
Deadline: Friday 22-Jan-21 no later than16:30 CET

Learning Outcomes
On successful completion of the module, students should be able to:
1.Critically assess the rationale for managing corporate reputation in a global context.
2.Critically determining the scope of corporate reputation in a global context.
3.Critically evaluate the current corporate reputation, the nature of corporate brands
now and in the future.
4.Synthesises the differing rationale and practices in using corporate communication
in a global context.
5.Synthesise and critically evaluate the different methods through which corporate
communications can be delivered in order to deliver effective messages and enhance
reputation.
Assessment Overview
The assessment for this module consists of two Elements:
Element 1 Individual poster 25% – (+ paper of approx.1,000 words providing analysis,
reasoning and conclusions)
Element 2 An individual project assignment for an international organisation 75%-
(3,000 words +/- 10%)
Please note: in order to pass this module, you must achieve an overall mark of 50%.
For each Element, 1 and 2, you must have a minimum mark of 40%.

Element 1
This assessment is designed to underscore the necessity of favourable organisational
reputation and the challenges involved in developing positive corporate reputation
Key Components and Task
Task Individual assignment:

Students are expected to develop

  • a poster displaying the relationship between
    Corporate Social Responsibility programmes and
    organisational reputation, including its various
    implications on the management of reputation.
  • a 1000 words (+/- 10%) critical reflection (based
    on personal experience) about the CSR strategy
    of an organisation they have been part of (an
    employer, university, school, etc) and to what
    extent it has been (or not) instrumental in
    enhancing the reputation of the respective
    organisation. This part should be concluded by a
    brief description of practical recommendations for
    the organisation’s management on how to
    enhance their CSR programme thereby increasing
    its impact on shaping a positive corporate
    reputation.
    Appendixes and the reference list are not to be included
    in the work count.

Submission Method Via the online learning management system.
Classroom or other resources Resources available through the virtual learning
environment or other good secondary academic and
industry sources.

Special instructions Please submit your poster as a pdf document. Please

note that you can submit 1 single file only.
If information is not available about the organisation of
your choice, you are entitled to make assumptions about
the capabilities and competencies of the organisation.
Your submission should demonstrate the following
qualities:
● A critical appreciation of relevant literature and its
use to support the claims you’ve made.
● Taking ownership of the content, being prepared
to debate and argue a personal position, andproviding evidence of evaluative skills.

A submission made up of extracts from published
sources that is descriptive or simply just
theoretical regurgitation is not acceptable. Your
submission must have interpretation and
consideration of the challenges and issues of
taking theory into practice.
● Logical flow of ideas and treatment; appropriate
selection of real-world factors.

Submission Date Monday 18-Jan-21 no later than16:30 CET
Use of Turnitin All submissions will be electronically checked for

plagiarism.
Peer marking None.
Feedback Date TBC
Feedback method In writing via the online gradebook.

Element 2
This assessment is designed to build upon the output of Element 1 and consider the
challenges involved in building corporate reputation in culturally diverse international
markets
Key Components and Task
Task Individual Assignment, Essay 3000 words (+/- 10%)
Working as an internal business advisor for a major
Food company, you are asked by your line manager to
undertake a literature review on the various sources of
reputational risk as well as their implications on
reputation management and to critically discuss to what
extent they apply to the Food industry. Develop a
strategy on how to pro-actively address reputation risks
in the Food Industry. You are given a piece of literature
to start with (Eccles et al 2007). A more extended
literature review is required.

Submission Method Via the online learning management system.
Classroom or other resources Resources available through the virtual learning
environment or other good secondary academic and
industry sources.
The given source is:
Eccles, R.G.; Newquist, S.C.; Schatz, R. (2007):
Reputation and its Risks. Harvard Business Review,
Feb 2007. Available under:
https://hbr.org/2007/02/reputation-and-its-risks

Special instructions Please use academic theories, models and concepts to

support your arguments.
If information is not available about the food industry,
you are entitled to make assumptions about the
capabilities, competencies and industry factors in this
industry.
Your submission should demonstrate the following
qualities:
● A critical appreciation of relevant literatureand its use to support the claims you’ve made.

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