Policies Promoting Ayurvedic Wellness Tourism in India
Word Count : 5000
Objectives to cover:
Introduction: Overview of India’s growing Ayurvedic wellness tourism sector and its global significance.
Historical Background: Evolution of Ayurveda and its integration into modern tourism frameworks.
Government Initiatives: Key national and state-level policies supporting Ayurvedic tourism development.
Regulatory Framework: Standards, licensing, and accreditation systems ensuring quality and authenticity.
Infrastructure Development: Investments in wellness centers, training institutes, and tourism facilities.
Marketing and Promotion: Role of the Ministry of Tourism and AYUSH in global branding and awareness.
Public-Private Partnerships: Collaboration models enhancing innovation and service delivery in wellness tourism.
Challenges and Policy Gaps: Issues in standardization, regulation, and global competitiveness.
Conclusion: Strengthening policy alignment to position India as a global leader in Ayurvedic wellness tourism.