Assessment of Managing Organisational Reputation

TweetShareSharePin0 SharesAssessment of Managing Organisational Reputation Learning Outcomes On successful completion of the module, students should be able to: 1. Critically assess the rationale for managing corporate reputation in a global context. 2. Critically determining the scope of corporate reputation in a global context. 3. Critically evaluate the current corporate reputation, the nature of corporate…

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Assessment of International Marketing Leadership

TweetShareSharePin0 SharesAssessment of International Marketing Leadership Learning Outcomes On successful completion of the module, students should be able to: 1.         Synthesise and critically evaluate the links from the international corporate strategy to the marketing strategy and ways of delivering an organisation’s corporate mission and vision effectively. 2.         Develop sustainable international competitive advantage through synthesis and…

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Assessment of Business Analysis and Decision Making

TweetShareSharePin0 SharesAssessment of Business Analysis and Decision Making Learning Outcomes 1.         Undertake a strategic marketing audit, assessing an organisation’s competencies, competitive advantage, market performance, customers, competitors, product and service portfolios, positioning, value proposition and market impact. 2.         Utilise a strategic marketing audit to critically evaluate a range of strategic marketing options available to an organisation,…

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Assessment-Managing Organisational Reputation

TweetShareSharePin0 SharesAssessment-Managing Organisational Reputation Assessment Method:Element 1: Individual poster 25% – (+ paper of approx.1,000 words providinganalysis, reasoning and conclusions)Deadline: Monday 18-Jan-21 no later than16:30 CETElement 2: An individual project assignment for an international organisation 75%-(3,000 words +/- 10%)Deadline: Friday 22-Jan-21 no later than16:30 CET Learning OutcomesOn successful completion of the module, students should be…

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