LO1. Explain the role of marketing and how it interrelates with other functional units in a hospitality organisation.
LO2. Compare ways in which hospitality organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
Market Research
Word Count : 2400 words
Learning Outcomes
1. Demonstrate the following knowledge and understanding :
Demonstrate an in-depth knowledge and understanding of strategic information, including financial statements, corporate reports related to the nature and characteristics of strategic issues and problems.